| The entertainment phenomenon in professional sports newspapers in China emerged in the1990s. The combination of entertainment and sports has changed the traditional news report mode, focusing only on event itself is monotonous and boring. The new mode obtained the reader's favour. But along with the fierce competition in the the professional sports newspapers, some professional sports newspapers reported began to appear pornography melt, the vulgar etc, make the dissimilation of recreation turn into a double-edged sword, caused the academic attention.With the methods from multidisciplinary angles, this paper made study on the professional sports newspapers. It studied the domestic professional sports newspapers of the formation, forms and grade characteristic, in contrast foreign sports news recreation turn based on the development of professional sports newspapers in China, according to the development trend of recreation turn and relevant requirements, the current professional sports newspapers recreation turn the existence of the problem was discussed, and some conclusions. The results of the study contributed to the perfect our professional sports newspapers recreation turn theory system, enhanced the professional sports newspapers entertainment reported level has certain significance, and hope for the relevant professional sports newspapers practitioners and management to provide basis for decision making.Firstly, this paper analyzed the professional sports newspapers recreation turn space-time location, using a wider vision integrated methods of philosophy, sociology, psychology, multidisciplinary of professional sports newspapers entertainment of development analysis. And it made the analysis and judgement of entertainment of professional sports newspapers with the theory and practice of dual Angle. The recreation development of professional sports newspapers is rationality and progressive and sports is the natural attribute of regression, clarify people once fuzzy understanding, and meanwhile points out the excessive recreation turn in professional sports newspapers harm. Secondly, comparing our professional sports newspapers recreation with the world famous professional sports newspaper, the paper pointed out the development difference of in developing professional sports recreation turn on weaknesses. Further more, this paper made some representatives sports papers into further study on the entertainment development in professional sports newspapers, such as the Titan sports newspaper southern sports, football etc, will case analyse professional sports entertainment of development research into reality.This perper made the panorama study on the the current professional sports newspapers. The result showed that the sports entertainment is turning-back of the sports. It had its own existence advancement and rationality. The current professional sports entertainment attitude should be guided to promotes our sports enterprise. The current situation of professional sports paper entertainment mainly embodies in its content and forms. This study will help to promote the sports and sports news rapid changing and enhance sports media's surviving ability. At the same time, we should also pay attention to the problems of current professional sports newspapers entertainment, such as we should pursue objective authenticity, maintain the news of justice, pursue higher cultural quality, increase the thickness and deepness of sports journalism. And we should firmly fight with the pornography and vulgarization in the sports journalism. The problems emerging in the operation should also be paid more attention. In the marketing management mode and human resources, there were also many problems. Finally, this article put forward the the proposal to the development of professional sports newspapers entertaiment. We should make use of the advantage of newspaper to ungrade the newspaper culture and improve the newspaper professional standards. Then, strengthening newspaper reporting depth and changing profit model were also the important points. Through advertising revenue, sstablishing brand image, enhancing readers' identity, these were the great methods to develop our professional sports newspapers. |
PDF Full Text Request