The Study Of Effective Communication In The Project Of Informationization Reform Of Peninsula Urban Newspaper

Domestic newspaper intermediary business is changing from the enterprise by the government to by itself slowly.The natrue of the public institution determines the way of "more content and less management". Newspapers informatization main contains production processes information and management information. Production processes information covers purchasing and cataloguing, digital publishing and digital printing system, and newspaper networking. The technology of current news media updates more and more quickly, such as mobile phone newspaper, mobile phone TV ,Internet radio, mobile TV, 3G technology, combination of three nets foundation. All this information industries provide a wide platform for developing. All lot of the medias pay more attention to the innovations of production technology. Now the management information of newspaper media is still in the lags stage. In recent years, domestic newspaper intermediary recognizes the importance of information management, and invests huge sum of money in the transformation of management information.But many medias cannot effectively apply information system, information technology not fully embody the value. The cause of the above phenomenon lies largely deficiencies of communication management in the process of project development.This paper, based on the study of the communication management in previous software projects, combined with the situation and characteristics of the media informatization transformation, through the research of the theory of the communication, the process and element of the communication, the channel and method of the communication, and the main existing communication problems in the informatization projects, divides information system development into four stages: demand analysis stage, system design stage, coding phase, testing and integration phase. Through fully involved in the process of the informatization reformation in the media of the peninsula metropolis daily, the author thinks that management reformation is first step in the modification process and next step is technology improvement. They are mutual promotion and interdependent. Therefore communication can't just stay in the level of technical and requiremental communication, and it should be multiple levels and channels.Finally, this paper summarizes the research. And on the base of the conclusion, it makes relevant suggestions on the renovation project of media information.