The Study Of Tecent Local Websites

Most news websites of local traditional media, with the similar or same frams and the simplex profit models, have not developed their own unique advantage for a long time. With the development of cultural field reforms and the further development of network, competition among the portal sites are growing fiercer. Xinhua Website has been listed quietly, and People Website and other important websites are under examination and approval to be listed, which set an example for the further development and change of traditional news websites. Commercial portal sites try to run network video, online games and so on, which lead to the extraordinary intense competition with the trend of homogeneity of products and service.At present, Tencent is the biggest domestic business portal website for page view. It has developed its own new style, and with breaking of the Yahoo model it integrates with traditional media in some provinces, and carries out group communication strategy in some regions with setting the developed media region of middle western in China as the breakthrough. In 2006, Tecent company began to run "www.cq.qq.com" in Chongqing, and then Tecent company opend "large" brand series of local web portal cooperating with the traditional media in Shanxi, Sichuan, Hubei. Tencent, depending on the QQ good user base, local content of the operation strategy and orientation of human communicate technology, achieves good communication effect and forms the transmission combinational mode of "instant communication"+"internet communication"+"plane media".This market has a good business prospect, which foreshows a new model of cooperation of gateway websites and the traditional media. In 2010, Tecent is trying to establish new local websites in Fujian province and Guangdong province, and this model that large portal site establishes local websites has became a new developing trend.All of Tencent local websites occupy different network niches, can not produce large impact on the "www.qq.com", therefore they can create the new commercial portal mode-"large portal"+"local portal"...