The Research On The Developmental Status Of Tencent Dayuwang In Henan

With the development of Internet, the contents of mass communication tend to be more personalized and small crowded. Compared with the information publishing platforms of local traditional telecom sector and government, large commercial portal websites are relatively active component of the local network due to their professional and classified information, BBS dating service and orderly business operations.The development of Internet in Henan region has more than10years’ history. From the earliest construction and rise of traditional information websites in Henan to the flourishing local stations in the commercial portal websites, network media market in Henan has experienced great changes.Tencent DaYuwang has been set up for two years, experiencing and witnessing the booming of Henan local Internet media. Relying on the largest instant messaging company in China--Tencent, DaYuwang brings Henan people local information, life service information and so on. As a network of urban life, DaYuwang has a character of "closeness". Setting "technology"、"brand" and "content" as a whole, this development mode is a good model to the construction of local city life websites in Henan in the future.