The Operation Of B2C Mode Of Original Content By Public

Based on the public origional works embodying the creativeness of the originator, this paper expounds the value of original works and further discussed the value of original content in the Internet, namely,digital copyright. Digital publishing is one of the forms of publishing that achieves the value of the copyright of original works, digital copyright value is the diversionary value of the total value of the reading of original works in the digital age. Depending on the "second sale" theory, the paper elaborates on the differences between free reading and discharged reading. The difference between them is only the profit-making mode because the value of digital content in the Internet will inevitably lead to licensing issues of massive amounts of digital copyright, that is, the issues of achieving value of massive digital copyright. On this basis, the paper elaborates on the relevant properties of digital publishing in order to achieve theoretical support for paid membership mode and fee-based mode in e-business applicationsThrough the analysis of long tail theory, the paper further clarifies the objects based on the profit-making mode of digital publishing by the application of e-commerce. The objects are small and medium-sized works among best-sellers. The paper also studies the publishing program for small and medium-sized works and "micro-content "in long tail", that is, which mode will be taken to realize origional value and compensation of these 3 kinds of origional works based on the B2C e-commerce applications.Based on the analysis of progit-making mode of www.qiandian.com and in combination of various publishing forms such as digital newspapers, video websites, portal website and specialized databases, this paper sums up that the profit-making is the same in terms of e-commerce, namely, e-commerce sales mode, though their publishing forms are differrent, which will provide theoretical support for membership-fee-based mode. This paper discusses the profit-making conception based on the membership fee: network platform will be original content, blog, literature, pictures, music, video and animation are made into digital products through Internet platform, then the audience pay for the content. The advertising fee will be converted into real objects or Readers' Note to return the audience; the originators achieve the value of works through the pay of the audience; the Internet platform make profit through charging originators and agencies for membership fee; "micro content" operates for free and the originator of "micro content" can redeem real objects or Readers'Note by points they get. Meanwhile, this paper also elaborates on the design and explanation of the framework of the Internet platform and publishing scheme. The paper also analyzes and evaluates the advantages and disadvantages of this kind of mode.