Research On Broadcast TV Info-network Development Strategy In China Under Tri-networks Integration Process

The global broadcast television digitalization process gradually deepened, the Internet and telecommunications, broadcasting television network integration is becoming the development trend. Especially in China, Tri-networks Integration is one of the important work contents of this government, which has been launched to 12 pilot regions. To the Broadcast TV Info-network industry which has been on monopoly status all the time, the tri-networks integration is not only a crisis but also a challenge. How to deal with tri-networks integration is a much concerned discuss issue in China at present.At present, there are relatively few systemic researches on tri-networks integration. This paper focuses on explaining future development of the Broadcast TV Info-network industry at the aspect of how to deal with tri-networks integration and tries to solve some issues that puzzle the development of the Broadcast TV Info-network trade. The main research methods of the paper are market analysis and case study. Because that there are few related researches in China and most are presented in news report, the market analysis mainly focuses on studying the market situation of Broadcast TV Info-network and telecommunication industry; the case study provides facts to support the paper by studying the status of Tianjin Broadcast TV Info-network Co. LTD. and its countermeasures to tri-network integration.The first part is an introduction of the research back ground of the paper and related concepts definition; it puts forward the research significance and research methods. The second part, foreign tri-network integration development history and status quo, mainly review the origin of tri-network integration overseas; especially cases from tri-network integration developed countries, Japan and the United States are introduced. Expect that these would be a reference to tri-network integration policy and its implementation in our country. The third part is domestic Broadcast TV Info-network SWOT analysis, comparative analysis of the general situation between Broadcast TV industry and its potential competitor telecommunication industry. Focused on the measures which the competitor taken to deal with tri-network integration; detailed analysis of its strong points and weak points, opportunities and crisis to Broadcast TV Info-network industry was carried out. The fourth part is domestic tri-network integration status and industrial policy. Introduced tri-net work integration related planning policy and cultural industry promotion policies. 12 pilot regions' progresses are emphasized. The fifth part is the key, some specific suggestions for future development of Broadcast TV Info-network industry are given from seven aspects: operation institution, the organization structure and the business marketing, finance investment, network technology, human resources and customer service. The sixth part introduces the actions taken by Tianjin Broadcast TV Info-net work Co. Ltd. to deal with tri-network integration. The seventh part is the conclusion and the research forecast.This is an exploratory research; many issues need further research and discussion. The most important to the development of the tri-network integration and Broadcast TV Info-network industry is development concepts and development direction. This needs more attention whether from a policy level or industrial development aspect.