Research Of Culture Orientation Of Internet Users' Congnitive

With the development of Internet technology and the proliferation of computers, network culture as a new culture gradually prospered。Network culture, the unique culture of the network group, is the accumulation of their mode of thinking, behavior and cultural orientation. Thanks to the Internet equality, freedom, anonymity and other features, the network brings together a wide variety of groups.Each group has its own recognized cultural orientation, and their own subculture within the group, also the cultural orientation of Internet users is generally on the Internet through their language, behavior demonstrated.Web-based technology to the public, almost every body has a screen name to distinguish their identity online . Screen name as the network language, the most active factor, which implies the one hand, users of cultural orientation and the identity recognition on the other hand implies a variety of complex social relations.And users of cultural orientation, identity recognition and all sorts of complex social relationships will be through the network names and other Internet language reflected. Screen name of diversity, richness, uniqueness and other features are reflected in different networking groups and values of social and psychological changes. In a way, choose a screen name means a cultural choice. In this "attention" economy, tens of thousands of network constitutes a beautiful name "Netscape." Although both in form and content, screen name than the real name has been a great arbitrariness and virtual sex, but it is still the same with the traditional names of the sediment of the deep cultural awareness of people. Colorful screen name has become fashionable and popular Internet age, it is the users are social psychology, and aesthetic values implicit in the concept, but also their social identity in the real state of mind which mimics the natural expression of community. The spoof of a special sub-groups as cultural groups, they also have their own identity and culture orientation perceptionThis article uses the research point as a hypothesis,which in the Tang Zhidong and Liu Jidong's paper-" Orientation of Internet users'congnitive style, who is in mainland China politic forum ":Internet users is closer to the mainstream ideology of infiltration and their cultural orientation is reflected in a trend in mainstream culture. This paper uses a unique collection pioneering approach , the literature review and surveys and content analysis to research sub-culture of Internet.It's to confirm or falsify the proposed assumptions.Meanwhile, research a special network sub-cultural groups - the spoof groups'cultural orientation .