Network Marketing Model For Personalized Information Services Research

With the development of information society, together with network marketing feasibility enhancement, user information needs gradually personalized. Focus on personalized information service network marketing mode research has its practical significance. This paper from the current network marketing connotation, strategy and the personalized information service of the related theoretical basis to start with, explain that the network marketing mode of diversification, pointed out the concept of extensive marketing toward individualized concept. The article explored individualized information service in enterprise marketing status and the function, including personalized information service to the enterprise competitive advantage value and the effect of chosen to network marketing by enterprise. Empirical analysis of the limitations of the current network marketing mode exposed various problems. At the same time, the paper puts forward corresponding countermeasures. The personalized information service model of network marketing network marketing research not only provides a new service platform, but also for the enterprise network marketing provides a user individual generalization marketing mode, in order to help the network marketing and the sustainable development of individualized study.