Research On Service Marketing Problems And Countermeasures Of Longjiang Broadcasting And Television Network D Branch

Service marketing is the whole process of the operation and management of an enterprise.On the basis of marketing,the emphasis is on strengthening the communication and communication with customers to reach a marketing agreement and form a coordinated development between the enterprise and customers.Especially in the context of the current market economy development,service marketing,as the core content of enterprise development and operation,is highly valued by enterprise management.For the broadcasting and television network enterprises discussed in this article,service marketing as the fundamental element of their survival and development directly guides the core competitiveness of the broadcasting and television network enterprises.While providing broadcasting and television network products,they also need good broadcasting and television network services to form a Attracting,and then generating marketing benefits.Based on this,this article takes Longjiang Broadcasting Network D Branch as the research object,and according to the service marketing status of Longjiang Broadcasting Network D Branch,conducts research and analysis on the service marketing strategy of Longjiang Broadcasting Network D Branch,and summarizes and refines Longjiang Broadcasting Network.For the current service marketing problems of D branch,relevant countermeasures and suggestions are put forward in a targeted manner.This article bases on the relevant theories of corporate service marketing and through questionnaires to analyze the current status of Longjiang Broadcasting Network D Branch’s products,prices,channels,promotions,personnel,processes,and tangible displays,and found that the company has some problems in service marketing,such as Insufficient customer service business innovation,incomplete customer marketing channels,relatively single marketing strategy,employee marketing capabilities still need to be strengthened,and corporate image building needs to be improved.Combining environmental analysis and service marketing theory,this article proposes specific service marketing promotion strategies,namely: innovative service business product design,enriching service marketing channel construction,expanding market promotion development,enhancing employee service marketing capabilities,and strengthening corporate social image shaping.On this basis,Longjiang Broadcasting Network D Branch must innovate service marketing concepts,strengthen marketing organization construction,improve service marketing systems,promote service marketing incentives,and shape customer service culture,thereby enhancing core competitiveness and promoting Longjiang Broadcasting Network D Branch development is more sustainable and higher quality.