The Status Of The Development Of China's Mobile Newspaper, Problems And Countermeasures

China Mobile reported that so far from the date of birth, and in this short period of seven years, has achieved great development and demonstrates the spread of its unique advantages and strong vitality. Especially the 3G era, the development of more mobile newspaper has injected new vigor and vitality.However, the development of China's mobile phone newspaper is not smooth sailing, profit model, the content homogeneity and many other issues still restrict the sound development of China's mobile phone was reported. It is reported that the future of mobile light and the road twists and turns to give value and significance of the study, this paper adhering to the existing research results, based on a combination of qualitative and quantitative research methods, the development of China's mobile phone status reports, issues again, to explore a new path of development of mobile newspapers to report on the development of ideas for mobile phones offer power.Article is divided into seven parts, the introduction part of the first expounded the value and significance of topic, and major of the problem, and study the current status of mobile newspapers were reviewed; second part of the newspaper from the mobile phone concept, then its forms and features a brief analysis; third chapter two levels from the technical and content development of China's mobile phone status report was reviewed, reported to a comprehensive understanding of the development of mobile phone in order to question the accuracy of the fourth chapter proposed basis; chapter on the use of SWOT and Game once again on China Mobile reported an in-depth analysis, the final chapter in the sixth report of the healthy development for mobile phones to provide an effective strategy.