Emergencies In The Strategy Of The Newspaper Media Interaction

Emergency is difficult to predict, or failed to predict and suddenly some objective events. Because of the sudden, influence and conflict have high news value, so it become the media competition and show their strength excellent opportunity. Today,in the new media environment, the WeiBo and other new media's rise abruptly which are spreading traditional newspaper in emergencies reports advantages and attention.Traditional newspaper for sustainable development, need to readjust their report policy, use traditional advantage, with the aid of new media platform to realize resources complementary, Media reports linked is one of the methods.For spreading advantage, all the media have different advantages, such as newspaper good at depth reported, TV media is good at news live, web portal is good at news topics, and WeiBo is the best platform of timeliness and interactive. the linkage to report can complementary advantages, and make a integrated media platform, interactive news reports.This article from the characteristics of emergency pass in and analysis of various mainstream media in the incident reports of advantage, combined with case analysis method and effect of joint media, and explores the successful experience and shortage linkage of current media reports, hope have a analyzing and integration of the current emergency media linkage to make a relatively complete strategy of sorting out, the media planning for the newspaper reports provide theory with practice and reference.