Users' Emotional Experience Study Of Virtual Gifts Based On ZMET

New members of the design-virtual gifts increasingly play an important role in real life. It include online postcards, online greeting cards, virtual icon based online games, virtual flowers, virtual animals, and so on. The value of the virtual gift lies in its emotional experience. Development of virtual gifts is significantly meaningful to people's emotional aesthetic enjoyment, personalized publicity, social contacts and so on.Subjecting to emotional experience, with high involvement of virtual gift users between the ages of 18-34 as the study population, we study the emotional experience of virtual gift users. We take experimental research as the primary method, use projective test of association, the perceptual image visualization techniques, metaphor extraction techniques and so on. Focused on the emotional value proposition of virtual gifts users and the analyzing and verification of virtual gifts users'emotional experience constitutes.Emotional experience is a kind of tacit knowledge, ZMET is a comprehensive study of tacit knowledge. The innovative is the metaphor technology extraction into user research. In order to achieve the smooth implementation of ZMET, we innovate a gallery. The gallery can help users express emotions, research topic and its like significantly.After research we gain seven themes of the emotional value of virtual gift users, namely: pleasant, sincere, warm, lovely attracting, surprise, subtle; build virtual gift users consensus mind concept of tree and consensus mind mapping; verify the design division of virtual gifts emotional experience constitutes the assumptions; found gender difference of virtual gift users bringing huge differences in emotional experience demands.