Study On Image-Building Of Public Archives

In recent years, along with the rapid development of the democratization of the political process, The citizens of the file information rights consciousness increases ceaselessly, either the file to safeguard their own rights and interests or recreational needs are increasing. Therefore, the requirements of public archives are also more and more high. Archives archives image as a measure of performance is an important index.various archives in our country are always discussing and practicing the archives image project,implementing cultural brand strategy,all of which show their own image of the attention, but also reflects the archives staff image consciousness. How to create their own image, how to own image management, which has become an important topic in front of the government and archives.Based on the current survey analysis of public archives image,function positioning of Archives is not clear enough.Public archives image design is not comprehensive; Public archives spread a single image;The lack of public archives management ability image;These problems affect public archives image in the mind of the public. How to solve these problems, the author from the archives of the image of the location, design, communication, management four aspects to enhance the image of archives.Archives image is a long-term dynamic development process, is an open system. The author thinks that only in public archives for the object image systematic management, can make to improve its archives visibility and reputation, in line with The Times to create the requirements of the development of public image.