The Analysis Of China's National Image Model Of Communication

In the context of globalization, all countries need to shape and spread the image of the country More and more countries began to realize the importance of the spread of the country's image. In recent years, China's economy has developed rapidly, China's international status has improved, Our government has been a growing awareness of the country's image, and various forms of external communication activities have started. This is a historic step forward. However, the national image building, and spread is a new practice areas for china. we lack of the experience in this area, which affected the effect of country's national image building and dissemination.the globalization let us consider how to put us into the international system, and how to find a favorable National Image Model of communication. The development of Economics and communication, promote industrial society into the information society. The image is the information carrier, and has a very important value for the people. People's concern about the image than at any time, and as a strategy to be discussed. This is the basis of the school of image, and communication issues of national image is in this situation came into being.The image of the country belongs to the scope of cross-cultural communication in the Communication. Therefore, the image of the country for the object of study, analyze the image of the mode of transmitting in China-the country's image promo spread. I analyze the National Publicity Film of china, and contrast with the Film of the United States, Japan and South Korea. I also analyzed the problems and deficiencies that exist in the spread of the country's image positioning and national image of the film. The focus of this paper is to propose a new mode of communication, in order to solve the problem in China's national image spread...