Research On Field Management Of GP Co.,Ltd Based On Internal Marketing

At present, the production field management is received concern by more and more enterprises. This paper is to research on the GP company. According to investigate the method of its production field management, on the one hand, its better ways may be share with many other enterprises; on the other hand, some practical measures have improved its shortcomings and increased their market competitiveness.Paper around the core, which is research on field management of GP Co.,Ltd based on internal marketing. Paper has falled into three parts.Firstly, this paper introduces the theory of production management and the knowledge of internal marketing. It includes the basic ideas of internal marketing management, internal marketing promote the establishment of enterprises's core, the field management,5S management, fixed location management and visual management, etc. The introduction has established the theoretical foundation for the actual application.Secondly, this paper has illustrated the model of production management and its shortcoming problem at this stage. For example:the tradition pyramid structure in today's operations have appeared some defects, information communication not smooth, lead to the management conflict and unable to meet the demand of employees.Thirdly, this paper has described the application of field management theory and internal marketing in GP company:1) It has illustrated the need for the internal marketing application in the field production, designed the formula that the internal marketing connects with the production spot; 2) It has researched the detailed situation that internal marketing and 5S management, internal marketing and fixed location management, internal marketing and visual management. In fact, the implementation of internal marketing could better use 5S management, fixed location management and visual management; 3) It has introduced the limitation application in GP company.Last but not least, this paper has concluded the mainly research achievement that apply the internal marketing management to manufacturing enterprises and provide a new train of thought for the administrater of OEM manufacturing company.