Empirical Study On The Relationship Between Brand Distribution Pattern And Market Performance Of Regional Market

The relationship between market construction and performance has always been the hotspots in the theory research of industry organization. The represent pattern S-C-P has become the mature theory analysis frame.In 20 century 80s, the industry organization theory has been introduced into China gradually. Based on abroad industry organization theory and analysis method, according to the realistic status of our country, domestic scholars have done lots of research on related market construction and performance, which gives a theory guide to market construction establishment and enterprise development.The present research about market construction and performance most based on industry theory and from the individual enterprise view. However, in the modern world, as becoming the important intangible capitalization, brand has taken much more important role in market development. Brand is not only the comprehensive embodiment of the core-competitiveness, but also the symbol of national or regional economic strength.Using industry organization theory of market construction and performance, combining brand biology theory, this paper does the research in how brand affects market construction, market behavior and performance. It also extends the brand management and brand biology theory system, which provides theory basement for its operation in regional market.The theme of this paper is the analysis of the relationship between brand distribution pattern and market performance under regional market.This paper combines theory analysis and empirical research together. The whole paper has been divided into 5 parts. First, make a conclusion about the conceptions of regional market, market construction, performance etc. Review the related conception of industry organization theory and brand biology theory. Second, based on the available literature, analyze brand distribution pattern, market behavior and performance in regional market. Meanwhile, offer 5 estimate index, analyze brand market behavior, conclude the evaluation content and index and establish the conception model of the relationship between brand distribution pattern and market performance. Then, do the empirical analysis on the Shenzhen insurance market. During the process, pick up the evaluation index to analysis. Use factor analysis to grade the market performance and use regression model to analysis their relationship. At the end of this paper, make the conclusion of the research, give the limitation and expectation.