Inner Mongolian Regional Brand Cultivation Pattern

In the undeveloped western regions, Inner Mongolia Autonomous Regionbrand cultivation has obtained the most successful and demonstrative achievement.According to investigation of the Ministry of Commerce in 2006, "Brand Around theWorld" showed that Inner Mongolia has 15 well-known Chinese trademarks ,forexample Erie, Mengniu, the erdos and so on . sales volume of these brands have60,000,000,000 Yuan, accounting for the region scale More than 58 percent ofsales .They have promoted rapid development of related products processing,transportation, agriculture and animal husbandry and packaging industry and havegradually formed a complete industrial chain that has pulled the whole of the rapideconomic development in the Inner Mongolia Autonomous Region and positive circle.Inner Mongolia has many common characteristics with other western provinces.Unfortunately, most of the other western provinces did not reach the level of InnerMongolian brand cultivation. The exposition of Inner Mongolia regional brandcultivation is very limited. These exposition only show the key factors that the solesome region brand that obtains the success and influence the regional economiesmechanism .And haven't taken the Inner Mongolian region brand cultivation madeone kind of pattern research from the overall angle . But summarizing affects of theInner Mongolian each region brand to obtain the success the same factor and to thelocal economy conduction mechanism, to found the harmonious society, to realize theeconomical sustainable development, to enhance the country and the local economicalcompetitive power has the positive significance. Especially for areas with similarcharacteristics in the western area of a guiding role in brand building. This thesis froma regional brand relevant theory Makes the analysis deeply the Inner Mongoliaregional brand development model, studying the relevant issues, and explains branddevelopment in the West as a reference of the feasibility. Then, on the basis of this,this thesis proposed the Enlightenment of brand development of the northwestregion.