"Post 80s" Consumers Network Brand Loyal Influence Factor Study

One generation were bom in 1980s has been gotten the time mark.With the development of the Internet and e-commerce applications, more and more "post 80s" consumers keen on Internet consumption. "Post 80s" consumers are a major consumer groups in Internet market. However, many companies find it more and more difficult that foster and enhance "post 80s" of this emerging network of brand loyalty.Consumer brand loyalty is always the wealth of enterprises.The rapid development of information technology in the network today, brand loyalty is also a profitable enterprise and one important prerequisite for competitive advantage. Factors that affect the network brand loyalty what is included? This is not only confused the issue of enterprise, has become the focus of academic research.Based on the above thinking, this network of consumer brand loyalty factors affecting the qualitative and quantitative research. Reference in the comb on the basis of previous research, proposed network of consumer brand loyalty factor assumptions, and through a questionnaire on the "Post 80s" consumers survey, the data obtained were analyzed using SPSS16.0 statistical tools and validation, drawn the "post 80s" consumers network model of the drivers of brand loyalty. After the study found that of "post 80s" consumers Internet brand loyalty factors are network customer satisfaction, customer value networks, products and service quality, network brand trust, conversion disorder and good reputation of the six aspects of the network.In this study, the theory can further enrich the field of online brand loyalty, brand loyalty for the network contribute to the development of the theory. In practice, it can enable enterprises to better clarify driven "post 80s" a network of consumer brand loyalty factor; the same time, according to the research enterprise training and upgrading of conclusions, "post 80s" brand loyal consumers of network marketing strategy. The innovation of this study, that is to take full account of network good reputation of this new factor to the network brand loyalty. In the system based on empirical research, build and fix the model of network brand loyalty factors. Finally, the author also points out the limitations of this study and the outlook for future research hopes to provide some ideas and learn from.