Network Development In Clothing Brand Management

Along with the rapid development of information technology, we started to enter the digital, networked, information-based era of the Internet for human society to create a new virtual space. In the daily lives of people with the clothing industry is a typical traditional industries, it is foreseeable that the traditional fashion industry with a combination of modern marketing network will inevitably bring about a new era of fashion retail.Based on existing research and theoretical exploration results, the focus will be placed in this article draw on the successful experience of China research for the consumer environment, fashion brand management to expand the network model. Papers focus on apparel brand in the Internet age how to take advantage of this powerful media to develop their own brand of success at home and abroad on how to adopt the achievements of the theory and practical experience to form a complete set of system development model, At the same time, learn from cultural and creative industries and experience-economic development, research a wide range of network operating strategies. These studies have sought to build a sound business strategy and brand sites, contemporary clothing for the brand image of the expansion of the value of upgrading and strengthening core competencies to seek greater development.