Study In Markerting Of Qianzaidao Beauty Club

Chinese economy develops high speed in the twenty-first century, people's living standard enhances unceasingly, the demand for their beautification also day by day to grow, beauty is becoming a rapidly developing industry. After reform and opening up to now nearly 30 years of development, China's beauty industry has developed into a quite space for development, industrial extension of broad, rich, strong demand and supply elasticity sunrise industry, with broad industry macroeconomic prospects in the creation of social and spiritual civilization, to solve the national employment, increase new economic growth point, stability and social order, pay taxes, etc. played an important role and has made outstanding contributions. So more and more discerning and quality of competitors go in the this has good prospects of the industry.With the beauty industry competition aggravating, beauty salon manager as to how to grasp and integrate their own resources under their own advantages to expand their market share is the amount of troubled beauty and influence the development of a problem.The face of a huge market and fierce competition, beauty salon manager must clear its own position, grasp the beauty industry's future trends, and constantly learning new business ideas and management methods, introduce new services to attract customers, Satisfies the customer to the beautified demand. Beauty salon as the most direct consumer-oriented carrier, is feeling the changing consumer needs. Beauty salon managers must change their business philosophy, the introduction of new management to respond to market challenges from our competitors.The case of the qianzaidao beauty club marketing change is as the research object in this dissertation, by analyzing the vast majority of salon operators are facing a single marketing, lack of driving force of sustainable development issues, the use of services marketing and integrated marketing theory Beauty industry small and medium-sized enterprise and even small and medium-sized enterprise in other industries as well as practical methods to improve the operation and management. Hope for many of the sustainable development of small beauty salons to provide some reference.