Dream Philippine Ladies Beauty Salon Services Marketing Research Of Anshan City

In the1970s，as a Business Studies, service marketing was oiffcially born in the UnitedStates. Since the1980s，the problem of service marketing has gradually become a hotresearch topic in the world Business School. Economists have explored a new way ofthinking for marketing in order to establish an emphasis on services marketing theory, ratherthan simply marketing concepts, techniques，and the model is combined with the area ofservices. Not simply marketing can be defined as marketing services.Accompanied by China’s rapid economic development，significant improvements ofresidents’ quality of life and the sharp increase in the number of female beauty, beautyindustry is increasingly becoming a fast-growing industry. With the development of theindustry installed, industry competition inevitably expands. At the same time, the simplicitymarketing tool, the lack of sustainable energy has become the common problems faced bymost of the beauty salon operators. So, how to use the marketing tools and enhance marketcompetitiveness, increase market share to become a beauty salon managers to think deeply.This article is broadly divided into three parts, the ifrst part introduces the researchbackground, meaning, content, methods and related research status, and service marketingtheory to do an interpretation and comparison; second part of the dream Philippine ladiesbeauty the hospital operating analysis industry Analysis for small and medium-sized beautyservices industry, pointed out the existing problems of the dream Philippine ladies beautysalon in the enterprise building; the third part, from the level of service marketing dream thefuture development of the Philippine ladies beauty salon countermeasures.Service marketing theory and integrated marketing theory based on the management ofcases and beauty industry marketing at home and abroad, combined with the dream ofPhilippine ladies beauty salon the transformation of marketing management theory, analysisand comparison of the actual problems they encountered in the development of small andmedium-sized beauty business and the factors restricting the development of small andmedium-sized beauty business，so as to achieve the transformation of small andmedium-sized beauty business services marketing management to explore a referencechannels can try.