The Constructing And Effectiveness Evaluation On The Element Of The Ideological And Political Education About The Red- Tourism

Development of red tourism is the consolidation and expansion of the CPC Central Committee from the ruling party's base to make a major strategic decision. CPC Central Committee and State Council issued "red tourism 2004-2010 National Development Plan" has been around the party committee and government attach great importance to community participation, steady development of red tourism, fundamental to achieve the planning objectives, and achieved good social economic benefits. Practice has proved that the people of red tourism is the common ideal of socialism with Chinese characteristics, firm belief in the political project is to promote the national spirit and the spirit of the times, strengthen ideological and moral construction of the cultural project is to promote economic and social development of old revolutionary base areas enriching projects, popular works. Development of red tourism is a long-term task, for implementing the scientific development concept and building a socialist core value system, building a socialist harmonious society is of great significance. Red tourism has developed into a set of political, cultural, economic and livelihood, and so meaningful as one of the tourism product. Red tourism to achieve sustainable and healthy development, we must further enhance its quality and efficiency, to play the political significance of a good red tourism, based on the realization of red tourism and political significance, economic significance, cultural significance, meaning people's livelihood, the joint development of four major significance , thus achieving the transformation and upgrading of red tourism. Therefore, the cognitive elements of ideological and political education of red tourism, and construct a pair of red scenic spots targeted elements of the effectiveness of ideological and political education evaluation system to better play to the ideological and political education of red tourism function, for economic and social function service, has important practical and theoretical value.This article first element from the ideological and political education theory and ideological education of red tourism elements start Review proposed elements of red tourism effectiveness of ideological and political education content, content, features, strategic sense, the establishment of red tourism elements of the effectiveness of ideological and political education Theory System. On this basis, established to education (and related personnel area management side), being educated (tourists), educational content, teaching methods, education, environment, education level indicators for the purpose of the six elements, scenic area management Fang, 22 secondary indicators of red tourism elements of the ideological and political education, the effectiveness of evaluation index system. And AHP to determine the elements of ideological and political education of red tourism effectiveness evaluation index system weight, while fuzzy comprehensive evaluation method, the ideological and political education of red tourism elements of the quantitative analysis of the overall effectiveness and integrated estimation, in order to build tourist attractions from the red elements of the ideological and political education, the effectiveness of fuzzy comprehensive evaluation model. On the basis of theory, this paper great hometown Shaoshan as a reference, and use the red elements of ideological and political education Scenic fuzzy comprehensive evaluation model of the effectiveness of ideological and political education in Shaoshan the effectiveness of the elements of empirical research, comparative analysis of Shaoshan Tourism the elements of ideological and political education, one-way indicators, and Proposed further strengthen ideological and political education of Shaoshan tourism related elements of the effectiveness of recommendations.