In Search Of Onine Investor Attention In Chinese Stock Market

The world has entered internet age. The development of computer and network technology facilitate collection and transmission of information. This paper studies the selective attention theory using online investor attention proxies and justified it successfully.There are some research achievements domestically. However, it is still in the start-up period. This paper's major innovation is that it mainly focuses on online investor attention, and propose Guba's daily new post number as proxy. It's a whole new ideal and as the posts are mainly produced by investors'independent conduct and it's reasonable to believe that it directly reflect their attention, especially individual investors.