Research On GWD's Marketing Environment & Marketing Strategy

GWD Technologies Co., Ltd is a high-tech enterprise of optical access in edge networks, offering multi-service products with professional design. Having engaged in edge networks and solutions for over 16 years, we have been based on proprietary equipment development, production, sales and service, and gradually form a good platform, with better resources and a lot of first-class customer qualification, the industry also achieved a good reputation and brand reputation. In recent years, with the access network industry continues to mature, the threshold of technology continue to lower, competition in the market gradually being a intense situation, although the company is also able to maintain a stable living condition, but, we are lack of motivation for sustainable development, core competencies and the advantages of the past become not obvious. So faced with this situation of weak growth, how to find the company's strategic positioning, determine the appropriate marketing strategy, that become a solved urgently problem.Therefore, according to the company and the access network industry of the actual situation, the author impress on 4P, five forces model, market segmentation, SWOT analysis that related to strategic marketing management theory etc, analyzing the company's internal and external environment, putting forward the appropriate marketing strategy for the actual situation of the company.The research provides practical reference for GWD company in marketing strategic regulation and adjustment, to provide some feasible reference. Also, the research provides strategic marketing management and strategy formulation of actual combat scenario for the domestic industry.