Industry Sales Of SIM Card System

Continue to explore the function of SIM card, SIM card, increasing the number, and card management functions to achieve more and more complex. Some of these functions through changes in demand or the card itself is the problem to solve, and some need to develop management software to address, in order to realize the card or card-related data management functions is the SIM card system integrated system. SIM card system started by giving the main, to the interim operating profit, to the latter completely out of the card to operate as a system integration project. Now, SIM card system is like developing into an industry. In this paper, the guidance of the profits of marketing services, analysis of SIM card systems industry marketing strategy and direction.This paper is divided into four chapters:ChapterⅠ:Introduction, the main topics including the background, purpose, significance and research methods, while in turn SIM card SIM card and an overview of the system are summarized the historical development of SIM card system, demonstration SIM card system is the marketing services marketing areas for the use of services marketing theory SIM card system to lay the theoretical basis of marketing.Chapter II:on the SIM card system chain analysis and study, which analyzed two of the most important aspects of marketing SIM card system providers and telecom operators, to find the main body of analysis.Chapter Three:From a marketing point of view of SIM card system providers and telecom operators both their characteristics and the relationship between the SIM card system by analyzing the four elements of marketing that product, personnel, marketing process, channel, four-factor analysis for the current SIM card system flaws and shortcomings of marketing. ChapterⅣ:Using the service marketing theory classical SIM card system 7P detailed marketing analysis, to seize the SIM card system and the four elements of marketing, the relationship between 7P, combined with innovative service classification, creatively put forward the future SIM card system providers Development Strategies and recommendations.