X Auto 4S Store Marketing Strategy Research

The cost of attracting new customers is to maintain an existing satisfied customers 5-10 times the cost. This enterprise, to win advantage, improve their core competitiveness, customer relationship management should be to master the knowledge, skills and talents. The original bicycle kingdom, has now become the Kingdom of the car, which is China's automotive industry, brings an opportunity to meet the challenges, opportunities in China is now an average of 5 people have a car, the customer demand for the car to Increasing trend in auto 4S shop, the challenge is different brand cars 4S stores have begun to show customers the amount of the automotive industry's marketing strategy, service and management have begun to be decided whether the vehicle 4S shops in the market competition and win market share Rate an important factor. Who owns the customer to have a market. In this market context, competitive conditions, all car manufacturers under the authority of the management focus of 4S stores gradually tilted to the customer relationship management, a large number of companies began to gradually introduce customer telationship management system to enhance the core competitiveness of enterprises Power, erected its own customer management system. However, although most of the current status of 4S stores spend a lot of money to advertise, most cars still in the 4S shop price war as the only means of marketing to the cycle of further deterioration in the competitive environment. Can not be more scientific and effective customer segmentation and customer value management, to improve customer satisfaction, enhance customer value and effective customer loyalty and attract more customers and achieve the ultimate goal of maximizing profits.This as a background paper to the theory of CRM customer relationship management, management techniques and management of the implementation is based on the Nissan X Qimao company in the CRM system into the 4S shop appear in the process were discussed, research, and gives A corresponding improvement and solutions. Combined with the company's business situation and future development trend with the X-car 4S shops CRM customer relationship management strategy planning and implementation strategies.In this paper, features and innovations mainly in:①The abolition of existing customer management practices, the establishment of new customer visit center, X Qi Mao Dongfeng Nissan 4S stores of existing mechanisms to improve customer management;②as X Qimao Dongfeng Nissan 4S stores CRM system to solve the various departments of the division to improve customer management across all sectors and presented with customized adaptive solutions.Results of this study Qimao Dongfeng Nissan X 4S shops CRM management system with guidance and resume economic value, but also for other similar 4S store offers the same industry can learn from experience.