Marketing Strategy Of Shandong Electric Power Group Company

With the reformation deepening of the national electricity system, electricity market has been gradually forming. Electricity sales market has always being changed; the contradiction between power production and supply is testing the resilience of enterprise grid. At the same time, power companies are also facing competition from other energy sources. Power companies have been changed much in social roles, and how to develop effective marketing strategies to improve the quality of services is directly related to the future development of power grid enterprises. Therefore, studying electricity market, seize power market, and forming power marketing strategy and planning work have become the core and focus of power enterprises. Besides, openning up the electricity market, increasing sales for the expansion of electricity have been research topics enterprise managers faced.Firstly, the relevant basic theory and methods of power marketing strategy and analysis methods are described. Secondly, on the basis of brief description of Shandong Electric Power Group Company profiles, the power marketing system overview and marketing environment of the Shandong Electric Power Corporation are analyzed, and the results of SWOT analysis are presented. Thirdly, the marketing strategy, marketing measures and implementation recommendations of Shandong Electric Power Group Corporation are proposed based on the environment analysis, forming a targeted marketing strategy of power system. Finally, the conclusion and outlook are presented.The research results will provide reference suggestions for the development and implementation of marketing strategies of Shandong Electric Power Group Corporation, and provide theoretical basis and operation strategies for the orientation and overall planning under the new situation, which can help it adapt to changes the reform of the electricity market has brought, and further clarify the future direction of development, in order to achieve healthy and sustainable development, providing adequate energy and power for the economic and social development.