Research On International Dry Bulk Shipping Market Management For MG Corporation

The international dry bulk shipping market is very important part of shipping market. There was a long time steady and fast development of worldwide economy before financial crisis broke out, especially the speed up of industrialization of developing countries headed by China made the international dry bulk shipping market come forth the boom period in history. By pursuing the profit, international financial capital flushed into the market and made the international dry bulk market become incandescent. After the financial crisis broke out and as the powder hose, the international dry bulk market went down dramatically in 2008 leading to lots of dry bulk corporation close down. MG is one specialized international dry bulk shipping company which was once in predicament.In order to maintain the sustained and scientific development of MG Corporation, a suitable marketing management way must be found. Through analyzing current international dry bulk shipping market, macrograph environment and industrial condition, the author consider that although worldwide economy has began recovery, it still needs time and space to transfer to entire and rapid development. The acceleration for international dry bulk shipping requirement has slow down; the transport capability of dry bulk will keep fast growth in the next few years. However, in pace with the gradually recovery of economy, the international financial capital will go further step to take part in marketing hype and combined with the uncertainty factor such as the seasonal character of dry bulk itself, the international dry bulk shipping market will keep low and sharp shake in a long period. Through analyzing SWOT of MG Corporation, the author suggests MG Corporation perform market research and development strategy and major clients' strategy and also propose the specific implementation strategy.