Research On The Strategic Development Of Dongfang Animal Husbandry Company

Cow pasture construction industry is a new industry in the developing period, and has broad prospects for development. Because of the new industry, many farm enterprises in the construction of the external environment changes encountered no experience to refer to the need for strategic adjustment, this paper is to study the issue.DongFang animal husbandry Company Ranch in an integrated eco-design, equipment manufacturing, construction and installation as the main business of private enterprises into stock Limited. As companies grow, the emergence of diversified businesses, the company now need to re-deployment of strategic planning, in order to determine the operating line.Thesis is divided into five chapters, the first chapter introduces the Oriental animal husbandry and dairy pasture construction companies, industrial status, and explains purpose of the study; Chapter two is DongFang animal husbandry Company to study the external environment, through in-depth analysis of the external environment, livestock development strategy of DongFang to find out the key factors, namely, opportunities and threats;The third chapter is the internal environment of DongFang of animal husbandry, animal husbandry within DongFang that the advantages and disadvantages, and theory through the SWOT analysis, animal husbandry and DongFang industry to develop the appropriate development strategy, namely, horizontal diversification strategy should be adopted, and set the overall strategic objectives and guiding ideology. Diversified portfolio of strategic planning in all business segments, such as design and construction of pastures should be taken to focus on differentiated service lines, farm equipment business, low-cost leadership strategy should be used first occupation of the rapid expansion of markets;Ⅵorganizational structure, corporate culture and other aspects of the implementation of effective control of diversification strategy to ensure the development of animal husbandry for DongFang optimize the implementation of development strategies.