The Research On The Trajectory And Rule Of Academic Study On Ads Since The Reform And Opening Of Our Country

Rapid economic expansion have brought the vibrancy for the development of advertising industry. So to speak, has achieved significant results in a series of china's reform and the opening policy, including the reform and the opening and the transition of the economic system. As the barometer of social changes , every period of advertising development is closely linked with the development of economy, polity, culture in China, So, discussing the 3o years'experience of china's advertising business is a unique researching angle to reflect the development of china's advertising and even social changes.With the development of our country's advertising industry, a large number of quantitative analysis and studies on advertising have been carried out. However, although quantitative research has been widely used in the current study of ads, most of the articles about the academic research of ads in our country are limited to the subject, there are few articles that study the academic development and academic status of our country's advertising business in the macroscopic field of Journalism and Communication ,Management and Art .Therefore, on the basis of The Representative articles about Journalism and Communication ,Management and Art, this paper will not only study the track, rules and influence of our country's advertising development but also discuss the development strategy, development prospect and deficiencies of ads study since the reform and opening of our country through quantitative statistics and qualitative description of the articles about ads study and the analysis of advertising quantity, the distribution of the advertising authors and the development of ads periodicals based on these articles.