Sobey Digital Technology Co., Ltd. Marketing Strategies

The video surveillance and control system, which develops important functions in providing the environmental monitoring and the security guards to transportations, hospitals and business of all sizes, has been accessed to the country for years As the increasing requirement in the system of various enterprises and public institutions, and of all kinds of public places, the traditional analog surveillance system has struggled to meet the current needs. The early proposed concept of network monitoring can't be widely used because of the temporal front–end video capture development, the limitation of transport network and back-end intelligent detection technology and storage technology. In recent years, the relevant transport network and video material storage have been substantially improved ascribes to the development of IP camera that is based on digital signal. The savvy video surveillance system has been widely accepted for the advanced technology, the huge developing potential, the convenient construction and maintenance and the good expansibility. The high definition savvy video surveillance system along with the syetem which has the function of intelligentized judgment, alarm and record have vast potential for future development.Sobey, which possess the 30 to 40 percents of customers of this market, has been working on providing a series of solutions of video-audio process in Broadcasting. In the last decade, this corporation has gained abundant experiences in video-audio CODEC. Now, through a series of investments, Sobey considers the video surveillance system will have a very good developing potential. Meanwhile, according to its ample experiences in video-audio CODEC, Sobey applies the advantage of the technology to the research of the HD and intelligent zed savvy video surveillance, and combats the relevant surveillance system to introduce its own product, and then put it into the market.This thesis will recommend whether Sobey is suitable to the business of security or not by introducing the current Domestic macroeconomic. In the overall survey and analysis of security market and main competitors, using the analysis model SWOT to analyze the advantages, disadvantages, opportunities, threats of Sobey in the security business. In the following of the analysis, the Potter's five forces model will give more constructions of external competition environment of the corporation. In addition to that, with the market subdivision and position coming from the STP analysis model, the strategy suggestion has been worked out. And then, in order to give confidence to the strategy, the suggestion will be used in the prospective marketing procession for the reevaluation to the perfection of it. In the end, the writer will give some risk prevention advice to Sobey's Simultaneous business in broadcasting and security to guarantee the sustained and healthy development.