The Research On Advertising Effectiveness Of Onlne Video Based On The Audience Perception

With the rapid economic development of china, the number of Internet users will continue to increase. According to the China Internet Network Information Center survey found that, as of the end of December2011, the size of the Internet users in China exceeded500million to513million new Internet users throughout the year to55.8million. People lifestyle has changed because of the growth number of Internet users. People will spend their most of spare time online. Watch online video is one of the most popular activities. People can watch their favorite TV shows and movies on internet. You can also share information with other Internet users. Professional video site provide Internet users to watch video for convenient, such as Youku and Tudou. Online video advertising will develop very well with the professional video site’s appearance. The online video advertising placement has great number of audience, many advertisers will patch the online video advertising as their primary advertising.The purpose of this thesis is to explore the effect of online video advertising placement factors from the perspective of the audience’s perception of online video advertising. Traditional advertising effectiveness studies have been very mature, whether domestic or foreign are quite mature research model. However, the effect of online video advertising has less research literature. I have read a lot of literature including mature models. In this paper, to the side from the perspective of audience’s perception of the effect of online video advertising placement, I hope that we can get some useful information from this research paper.