A Study Of Marketing Managers' Competency Model In Decoration Material Circulation

The rapid development of decoration material circulation is accompanied by the rise of the real estate industry .As a sunrise industry, decoration material circulation stimulates the growth of the private economy and absorbs a lot of labor. While, there are many problems for developing. The problems how to recruit, select and train marketing managers have raised great concern in the industry.Competency model is an evaluation and analysis technology. Research and practice show that the selection, training, pay structure and career planning based on competency models, can improve employment efficiency and reduce personnel quit rate.This study, using behavioral event interviews and statistical analysis, constructed marketing managers'competence model based on a mature theory. The model consists of 11 differentiated competency are: self-confidence, achievement desire to establish interpersonal resources, negotiation skills, ability to judge reasoning, initiative, the ability of leading a team, interpersonal insight and influence. According to the model, the author prepared the "circulation marketing manager for architectural level of competence assessment questionnaire", selected outstanding performance and general performance of the 30 names marketing manager for evaluation, after a statistical test verified circulation marketing manager for qualified architectural model effective and can be used to guide practice. The circulation model is scientifically architectural selection, configuration and training to provide theoretical support for marketing managers.Uphold the purpose of theory into practice, after building the competency model, the author propose specific measures to apply the model to achieve scientific and effective recruitment, selection, training, marketing manager, marketing manager and the development of succession planning, to a certain extent, promote the circulation of the architectural team of professional marketing managers and human resource management to develop normally.