Research On The Brand Of Ethnic Minority Areas

With the development of the economy, the world has entered international competition of the era, the brand plays increasingly important role, which is a country's comprehensive national strength and economic power concentrated expression. In a sense, the rise of a country's economic development and growth process is the process of national brands. The current international market of excess production capacity is already in the state, all open market economies, to varying degrees into a buyer's market, market competitive environment, the means compared with the past, great changes have taken place. In this new context, the primary means of winning is no longer simply to compete with the product itself, but also brand competition. Can be said that the future international competition will be the main form of brand competition, brand strategy will be advantages of competition in the market edge to succeed。Relative to the rapid development of the eastern region, the ethnic minority areas the economy is still lagging behind. The economy is relatively backward in terms of minority areas, low level of economic development of the brand, including social factors, cultural factors, economic factors such conditions. How minority areas and preferential policies based on their own advantages to develop and grow in the region such as the brand, is a question worth exploring. Accelerate the development of regional economy is not only the ethnic minority people out of poverty the top priority to accelerate, it is expanding domestic demand, the inherent need for social stability. Areas and rely on national resources, the development of brand economy of the entire national economic development in areas of goods, is the national economic, social, and environmental development of the only way.This paper analyzes the economic development of regional brand national status, advantages and problems that the national economic deficiencies, and acquired in development is relatively slow, but it also shows that the brand economy in the minority areas can make a big fuss in the lead nation overall economic development in the region has enormous potential yet to play. In Inner Mongolia and Guangxi on the basis of comparative analysis, brand development by comparing the two provinces the advantages and disadvantages, the nation branding process of regional economic development problems were summarized and presented on this basis, government support, business-led, relying on advantage of resources, scientific development of brand economy, in order to stimulate economic development strategy of the market. The macro level, the Government should create a license for the minority areas to provide a wide range of support and guidance; micro, national enterprises should also actively respond to the difficulties, the use of incentives and other favorable conditions for the development of the brand, so that two-pronged approach to make the national regional economy as a truly sustainable development.