| With the rapid popularization of the Internet and the rapid development of online shopping, more and more people are shopping on the network. However, the rapid development of online shopping at the same time, hidden in some of the issues have been exposed. Although the number of people to try online shopping has been increasing, but there have been trading online shopping experience, or the proportion of Internet users is very low, what is to hinder the consumer force in online shopping, to make purchasing decisions in their choice when What is the factors that play a decisive role, for such problems, the paper online shopping environment factors were discussed.In this study, environmental factors in the model of online shopping, based on the integration of the main factors of consumers shopping online build models, and made some assumptions. This study aimed to understand online shopping and online shopping for consumers tried to study the impact of these factors making consumers shopping online, make assumptions, and assumptions to be verified, trying to build online shopping environmental factors regression analysis model .Study used a combination of theoretical and empirical research methods, not only from the theoretical model of rational explanation, and understanding through the design of the questionnaire attempted online shopping and online shopping for consumers to investigate and collect all kinds of statistical reports published by Authoritative data, analysis of macro environment consumers make online shopping decisions on the impact of the survey with SPSS16.0 data and macroeconomic statistics and analysis of environmental data. The results show that the macro-environment and micro environment of online shopping has a significant impact on the environment, and finally on the basis of empirical research, this article from the perspective of the buyer and the seller made recommendations accordingly. |
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