The Study, Based On The Phenomenon Of The "card Slave" Consumer Psychology And Consumer Behavior

Consumption means the process of people's consuming material products and labor in the material and labor production and life. In the Consumer groups, young people, especially college students are the main force. College students'consumption means the institutions of higher education students consumption of material goods and spiritual products for meeting their needs in the process of study and life. There are usually two different situations on the college students'consumption problem, one is the reasonable or moderate consumption, the other is excess or over-consumption.This paper starts with the theoretic of consumption psychology and consumption behavior, and carried on question survey in Huaqiao University, to carry on the data statistic analysis. It summarized the current status of college students' consumption and come to the main problems. At last, based on the real diagnosis data, the article proposed measures to solve the problem. Firstly, change the concept of family to control students' consumption structure; secondly, strengthen ideological work on students, and enhance students' "Finance Quotient" education; thirdly, improve the social environment which is the premise to guide students' behavior; finally, students should strengthen their own learning and self-education, establish a good consumption concept, which is the fundamental solution to the problem.