Investigation And Analysis On The Tourism Consumption Behavior Of College Students In Nanchang

In recent years,with the continuous improvement of people's living standards and income levels,people gradually began to not only care about material satisfaction,but also pursuit spiritual pleasure.Entertainment is also more and more diverse with the needs of people,and one of the healthy entertainment is tourism.With the rapid expansion of the country and a series of high-speed rail vehicles,the distance between cities is more and more close,so people's travel has become more convenient.Therefore,more and more people choose to travel to relax themselves,and take this opportunity to cultivate the feelings of the same people.Among so many tourists,the college students began to emerge slowly.Although the economic capacity of college students is limited,the number is large,and their time is abundant,and has a strong appeal,so their contribution to the tourism industry should not be underestimated.Therefore,this paper selects students from six different colleges as the object of investigation.Using a questionnaire survey to understand the characteristics of tourism consumption behavior of college students in Nanchang and its influencing factors.Based on the statistical analysis of the questionnaire data,construct multi classification logistic model.The results show that different demographic characteristics of the students travel days,tourism destination,travel distance,travel cost.and the travel cost and habitual perception,perception,model uncertainty and knowledge of tourism consumption identity are highly correlated.Finally,according to the conclusion,from the three aspects of tourism enterprises,the tourism administrative departments of universities,and puts forward related suggestions on promoting the development of the tourism market of college students: tourism enterprises should improve service,to provide personalized service;colleges should carry out proper guidance,actively cooperate with the administrative department of tourism;tourism administrative departments should do a good job of macro-control and supervision.