A Study On Pc Products Service Quality Based On Tne Customer Value Theory

Recently, to transfer from the traditional manufacturing to service-oriented manufacturing industries increasingly become e a trend. As a means of value added, there is a growing emphasis on service quality. Therefore, many scholars link the service quality and customer value, so as to the personal computer products industry. Businesses hope to achieve customer value-added by improving the quality of service, in order to achieve the customer purchasing eventually.Some scholars have shown that the quality of service would have a significant impact on customer value. However, the quality of service can be further divided, such as after-sales service, information services and payment service. Few scholars explore dimensions of service quality or the impact of various dimensions on the customer value. But the issue has practical significance indeed. It could provide decision-making reference for PC products industry enterprises to make sure that the input-output ratio could be reasonable. There are two views in the academic session. The first one is that the customer value affects customer buying behavior via an intermediary variable, the other one is that the customer value directly influences customer buying behavior. Recently, the second view is widely accepted. But the impact of the path has not been verified in the personal computer products industry.Therefore, based on previous research, this article will divide the service quality into four dimensions. They are information service quality, sales channels quality, payment services quality and after-sales service quality. At the same time, this article will exploe the impact of the four dimensions to the customer value and the impact of the customer value on customer purchasing behavior and propose service strategy according to the analysis results.