The Study On China Consumer Makert Marketing Strategy Of Samsung Security

Samsung security video surveillance products in China, industry users, with a very wide range of applications, after several years of careful marketing, Samsung security in the eyes of the customer and establish a good brand image in the eyes of the country's engineering business customers have left a deep impression of the security industry in mainland China, the sale of a leading position. Facing increasingly fierce market competition, Samsung security in order to maintain a leading position in the market, needs to be based on existing market-based, open up China's civil security market, to consolidate the position of the leader was.The success of a product promotion needs can not separate from segmentation and reasonable market positioning and target. It needs customers-oriented product, price, channel, promotion, marketing mix, to carry out effective promotion. Therefore, this study makes marketing as a starting point, the Samsung products in the Chinese consumer security market marketing research as a research topic in the field of security Samsung marketing strategy.Samsung security products through the marketing of the internal environment and external environment Is the main point, and to analyze the status of Samsung security products and problems. Which focuses on the current status of Samsung products, security products, channel status, indicating that in developing China's civil security market, Samsung is currently in the civilian security products on the market, price, channel, promoted by the existence of elements of the advantages and disadvantages puts forward constructive proposals.In this paper, Samsung Security Division as the research object, according to Samsung security products in China, the actual operating experience and operating characteristics in the localization of Samsung products in the Chinese civil security market for in-depth analysis of marketing environment. Theory draws on the marketing environment, market segmentation theory, SWOT analysis and other tools from outside the enterprise environment and internal conditions of the strategic aspects, pointing out that Samsung products in the Chinese civil security exist in the process of marketing opportunities and threats, in particular, discusses the civilian market expansion in China's strategic security, necessity and urgency.Samsung traditional security in the domestic security market plays an important role, through the Samsung security research in the civilian market, with authenticity, representation. As well as on the consumer security industry in the marketing of universal reference.