A Study On The Middle And High-end Life Insurance Marketing Strategy Of Taiping Life Hubei Branch

As more further reforming of Chinese economic and social, the important position of the insurance industry in the national economy has been established, the openness of insurance market is rising, market supervision and regulation is more effective, rapid growing in Chinese insurance market. The size of Chinese life insurance market has been more larger than property insurance. But behind this prosperity, there are some problems affecting the development of chinses life insurance industry, such as inefficient management, high cost of sales, etc.Taiping Life Insurance Co., Ltd. is relatively unique in the industry. Since its inception, the personal business of Taiping Life Insurance Co.,Ltd has always insisted on a "three high" strategy, to build "three high" team of "high-ability, high-quality, high-performance", and strive to become the best brand of the high-end life insurance market in China. After a period of time, Taiping Life Insurance Company has been ahead of the other company established in the same time, total annual premiums ranked seventh. In 2010, Taiping Life has suffered a bottleneck of the development, the increase of market share is not significantly. Considering the gains and losses of Taiping Life's operating, author of this article took a study on the high-end life insurance market strategy.At the first, this article reviews the use of relevant theory, and then describes the history and the status quo of Chinese life insurance industry. Next, this article takes an analysing on the marketing strategy of life insurance comnapies in Hubei. Based on the previous contents, this article takes a study on the case of Taiping Life Hubei branch. Finally, using the theory of STP and 7Ps, this article makes some recommendations about strategy and business plan of Taiping Life Hubei branch. In this paper, studying on middle and high-end life insurance market, has certain innovative, there are some Realistic Significance and a certain reference value in the development of life insurance companies.