Research On The Marketing Strategy Of Antiepileptic Drugs-valproic Acid Sodium

Epilepsy is a chronic brain disease caused by a variety of reasons, and it can be characterized as repetitive consistency, seizure, transient box of the central nervous system dysfunction due to brain neruons synchronization put; Nowadays,epilepsy is acommon serious neurological disease, and si listed as one of the five major meurological diseases in the world by the World Health Organization. There are about 50 million people with epilepsy.Therefore, epilepsy is not only a medical problem, but also a serious social problem. It is imperative to improve the control level of people with epilepsy, and do early prevention, early diagnosis, early treatment, thereby reducing the prevalence and incidence of epilepsy, reduce adverse consequences caused by epilepsy, which lead to reduce the burden of family and society. Drug therapy is the most common method for epilepsy treatment, approximately 60% of newly diagnosed epilepsy patients can be controlled after receiving monotherapy, but there are still a third of the patients' ward without control. More and more new types of antiepileptic drug appear in the market. However, sodium valproate as traditional antiepileptic drugs still is widely used. In the face of new antiepileptic drugs successively listed, the higher epileptic disease professional level,more strict clinical criteria for the doctor's diagnosis standard,more drug choices than ever,together with the majority of people with a positive attitude for fresh things.As a traditional antiepileptic drug,valproate, how does it stand out in such a competitive situations, maintain growth in market share, leading the market is a worth studying topic; This paper will be based on the SWOT analysis,4 p marketing theory analysis, such as the objective evaluation of valproate strengths, weaknesses, opportunities, threats, combined with the analysis product, price, channel, promotion, to disease after segmentation, market segmentation, customer segmentation to develop a market strategy for different hospitals, different customer types, matching different marketing activities, finally look at the overall market performance.