The Study Of A Product R&D Strategy

With the increasingly traditional energy reduction and serious environmental pollution,And people to continue to grow the consumption of energy,The world's energy revolution is gaining momentum,The development of new energy and a low carbon economy is present and future international a major topic,Is the key policy direction all countries.Solar energy security, no pollution, resource infinite to such good attributes of its will become human ultimate energy. But because the cost factor, solar still cannot really achieve universal coverage. In solar cell production equipment one-third of the cost, and has not plate-type PECVD localization, causing the cost of solar cells remains high.This paper studies the main content is smic IC manufacturing Co., LTD. new product A (plate-style PECVD) r&d strategy. The paper first background and meaning are introduced, Puts forward new product A to smic IC manufacturing Co., LTD and domestic solar energy market of significance. Then the situation of domestic and foreign solar industry, the future trends and factors that influence the macro environment of domestic PECVD products, technology, rivals are analyzed.On this basis, adopt SWOT method for smic IC manufacturing Co., LTD. Enterprise strengths, weaknesses, opportunities and threats were studied and analyzed. Through the analysis of the main domestic users, determine target market. Finally, the author put forward this product R&D strategy,including major technical indicators and IESP machine monitoring system.