Ganzhou Western Ecological Tourism Development And Countermeasures

According to the national and worldwide trend of developing the ecological tourism andpeople's comsumption psychology of respecting for nature and returning to nature, it has goodnatural conditions to develop the ecological tourism in the western counties in Ganzhou, suchas23unique ecological scenic spots, superior travelling environment, mature Ganzhou tourismbrand (ecological Ganzhou City, Song Dynasty Town in Jiangxi Province, Hakka cradle,revolutionary former capital), broad market—oversized central city, connected with fourprovinces, adjacent to Hong kong, Macao and Taiwan and strong policy support from centraland local government etc..It is broad prospect developing ecological tourism in the westerncounties in Ganzhou.By analysing the domestic and international trend and current situation ondeveloping ecological touism and the researching progress of its resources, thispaper explains the significance of developing the ecological tourism in thewestern counties in Ganzhou. It also introduces the representative of23ecological scenic spots: Doushui Lake, Gannan Arboretum, Wuzhifeng Mountain,miniature Gannan Forestry Railway, Yanziyan Canyon, Dacao Mount in Shangyou County,Wuzhifeng Bird Way, Ecologiacl Park in Shangyou County, Xilongfo Waterfall,Ecological Tea Garden of Shangyou Meifeng, Yangling, Niedu Cave Group, QiyunMountain, Shangbao Terrace, Seven-Star Lake, Meiguan Old Post Road, Flowers Garden,Spa Drift Scenic Spot, Yashang Forest Park, Sanjiankou Primeval Forest, YadanDesert City, Mudanting Park. By means of qualitative and quantitative evaluationmethod we get10Five-level resources,8Four-level and5Three-level in this area.So overall quality is very high These resources are characteristic and highlightsuch as Yangling of Chongyi County, Doushui Lake of Shangyou County, Meiguan OldPost Road of Dayu County, Gannan Arboretum and has high value for developing. Theyare tourism resource essences. The comprehensive evaluation score is91, theoverall resource is Five Level.The paper also gives the design to the tourism concept of the three westerncounties in Ganzhou. The regional resources are designed as seven sorts of scenicspots of urban and rural of forest character, of moutain, of geology, ofagricultrue, of entertainment, of culture, of health preserving.By the deep analysis of the tourism resources in Western Ganzhou, currentprogressiv conditions, tourists and the scenic characters, the paper finds themain problems which influence the developing regional ecological tourism. Theyare:(1) tourism positioning is not clear;(2)most tourism resource are still ininitial stage;(3)the problem of homogeneity is serious;(4)most tourist enjoyleisure sightseeing, not business, conference, religion, nursing, shopping. Mutiple tour products and market developing are insufficient;(5)ecologicallandscape is not perfect; the infrastructure is not wondeful, the facilities arenot enough relatively;(6)local residents are not active to developing ecologicaltourism;(7)developing tourism products is not mature enough;(8)the managemtnis so good, regional tourism cooperation is not so close, the innovation of systemand mechanism is not enough;(9)tourist number is not sufficient, tourism revenuein GDP is not high.The writer put forward the countermeasure about positioning, desingingtourism, adhere to coordinated development, strengthening promotion, personneltraining, fund raising, ecological compensation, all people's involving, sharinginterest.