Marketing Strategy Of Real Estate Agency-Shanghai TS Realestate Company

In the environment of market economy, The marketing work of enterprises is the starting points and the ending point of all production and operating activities, it is the most important component of business administration. In recent years, the foreign investor strengthens investment in China, the real estate industry increase tremendously. The real estate market in China has already turned from seller's market into the buyer's market completely. And the real estate, as the major pillar industry in China, its market and marketing method are different from other industry, especially for agency market. The author of this text combines such theory knowledge as the strategic management , marketing ,etc. and enterprise's marketing practice, make comprehensive analysis to enterprise's marketing state, make out the feasible marketing tactics for enterprises.Shanghai A property consulting company is a leading real estate agency company in Shanghai, annual turnover reach 0.1 billion. Facing current market competition and bad management, the company needs to find a solution in updating its services and business. This text has summarized the current situation, characteristic and challenge of development of property lease market of our country, analyze the deficiency existing inside this company, use SWOT analytical method to analyze residential and commercial market competition situation. Subdivide the property lease market in Shanghai, make investigations to the partialities of different clients, point out this company must subdivide services, especially make accurate market orientation to the lease market, adjust the tactics of the services , price strategy , expand the marketing channel , finishing promotion to the services. Sum up the following several points mainly:...