Research On The Core Competitiveness Of ABC Rural Commercial Bank

With the deepening of China's financial reform and development, a large number of small and medium sized rural financial institutions have an unprecedented opportunity to develop and grow rapidly, making important contributions for the prosperity and development of our country's financial markets. However, in the face of fierce market competition, the small and medium sized rural financial institutions have their inherent shortcomings. If such enterprises want to gain competitive advantage, they must proceed from themselves and their market environment, and cultivate the core competitiveness with their own characteristics. Therefore, to explore the core competitiveness of the small and medium sized rural financial institutions in China is the key to make them gain a firm base, as well as the key to promote the stable and healthy development of our financial industry.Combined with the actual situation, for research and analysis, the article selects ABC Rural Commercial Bank, which rolls the features of the small and medium sized banks and rural financial institutions into one, as the research object, which could be a miniature and representative of many small and medium sized rural financial institutions in China. Based on the core competitiveness theory and the actual operating characteristics of ABC Rural Commercial Bank, the article starts from the regional advantages, the innovation ability and the human resources and management. The article analyzes the current situation and problems of ABC Rural Commercial Bank, proposes the way of cultivate and enhance the core competitiveness, and tries to construct the core competitiveness with their own characteristics.The article is carried out from theory to actual, from actual to reality, adopts the method of quantitative and qualitative analysis. By the research core competition of ABC Rural Commercial Bank, the article supports the Bank to be bigger and stronger and enhancing the core competitive advantages with capability of sustainable development.