The Research To Enhance A Bank Tianjin Branch's Core Competitiveness

In recent years,with the rapid development of China's economy and society,the financial industry has become a pillar industry in the market economy.Commercial banks play a dominant position in the financial industry.Joint-equity commercial bank has an important position in China's commercial banks.Since the beginning of the new century,the world economy has been developing in an all-round way.The economic development of our country is closely connected with the development of the world economy;however,the disadvantages of our financial development become more and more evident.With the advent of the Internet era,the financial market of our country began to incorporate foreign banks,and the emergence of the marketization of interest rate and the deposit insurance system and other measures.This is a challenge for China's commercial banks "second tier" joint-equity commercial banks,not only an opportunity.In recent years,government vigorously support to the construction of Beijing Tianjin Hebei Economic Zone,the construction of new urbanization and comprehensive services in Tianjin Binhai New Area construction.Whether A Bank Tianjin Branch can take the opportunity to win progress,the core competitiveness lies in the enterprise.Taking Tianjin branch of A Bank as an example,this paper analyzes its development process and studies its core competitiveness.First of all,this paper briefly describes the development history,present situation and future development trend.On the operating conditions,the bank has a good performance in the safety,liquidity and profitability.On the bank governance,it has good structure of human resource and good company culture.The study found that A Bank Tianjin branch has some advantages in the core competitiveness such as macroeconomic environment,risk control,business innovation,market operation and management,but also it faces some disadvantages.How to enhance the core competitiveness of the bank,this paper puts forward some specific proposals.It mainly divides into risk control,management innovation,market operation,organization and management of four aspects,which has practical guiding significance for the development of the bank.The specific contents are as follows:the first chapter is the introduction,the main thesis research background and significance of the introduction.According to the relevant literatures in the international scope are summarized,expounds the method of the content of this thesis and research.The second chapter mainly introduces the related concepts and theories.Main content is the meaning and quality of core competitiveness.This paper discusses the connotation,content and influencing factors the core competitiveness of commercial banks specifically.The third chapter mainly analyzes the core competitiveness of the Tianjin branch of A Bank.The main contents include the brief introduction of the bank,now the environment and development.It discusses the advantages of the core competitiveness in-depth.It analyzes the problems of the risk assessment and avoidance,marketing innovation,market operation and management system.The fourth chapter discusses how to enhance the core competitiveness of the Tianjin branch of A Bank from the control and management innovation ability,market operation ability,organization and management capacity and gives some specific suggestions.The fifth chapter summarizes the full paper.The research results and shortcomings of this paper are summarized,and the future is prospected.