Based On The New Medical System Reform Pharmaceutical Enterprise Marketing Strategy Research

With the implement of new heath care reform,our medicine production and circulation will change a lot.At present,we have a bright future of medicine market,market order is gradually standard and integrated into the world market,at such background,the problem that the pharmaceutical enterprise care about is:how to produce and sale in limited range of national policy. Pharmaceutical enterprise face such a fierce changing medicine end market,they must improve their level and accelerate the innovotive step.The success of pharmaceutical enterprise is up to the marketing level, if they want to improve their marketing level, they should know the medicine market change influenced by the national policy change. At the background of our national heath care reform, the article deep analyze the govenment guiding ideology for the new heath care reform and implementary specific measures, the research the new heath care reform system and economic dimension balanced problem according to economics supply and demand balance and system change theory, analyzed the expected effect of system change and the problem it will bring to the enterprise marketing. Our national heath care system reform is in preliminary implementation, the opportunity and chanllenge for the pharmaceutical enterprise is coexist, the enterprise should innovate and reform. This artical analyzed the features and related enterprise internal resource of the whole pharmaceutical industry, and formulated marketing strategy. The artical used system change theory, supply and demand balance theory, enterprise resource basis theory,marketing resource theory, market orientation theory, thus research according to our national reality.According to Michael Porter's Five Forces Model athe article analyze competitive environment of the pharmaceutical enterprise on the new heath care reform background; The article analyze the development of medical company internal and external factors,and analyze the result from EFE and IFE.The article built evaluation model based on analytic hierarchy process company marketing chance,exampled shijiazhuang medical group facing the new market chance,provide the proof for formulating marketing stategy.