| The current healthcare product market is more and more competitive. Yet,opportunity and risk coexist. With the development of economic globalization, theoverseas healthcare enterprises also aim at Chinese market which is the biggest in theword. How to establish an unassailable position in the fierce market competition aswell as to become bigger and stronger is a question considered by every enterpriser andsenior management. Healthcare product marketing has been transforming fromtraditional4P mode, that is product, price, promotion, place to4C mode, that isconsumer, cost, convenience and communication.Some scholars proposed the so-called7P mode, that is product, place, promotion, price,personnel, physical display and process. Based on7P theory, using potter’s physicalmode and SWOT analytical approach, the development of the company owned by theauthor is selected as an example to fully discuss the business mode and developmenttrend of current healthcare product market. This paper will be useful for reference. Thispaper has introduced the direct sales model, the network marketing mode, brand shoppatterns of marketing, advertising marketing model and TV shopping, telephonemarketing model, based on stores and service stations marketing model, the meetingmarketing model, the experience marketing mode, and integrated marketing mode, hasreceived the good effect Due to the limited level of the author, shortcoming anddefects are unavoidable and hope your suggestion. |
