Research On The Pricing Strategy Of Manufacturing Enterprise

Product Pricing has been an edge tool for companies for boycott of products and to extend the market, since it is the most important factor which impacts product market performance as well as sales, benefit. In the Marketing tactics classification, price war is widely used because it is simple and obviouse effectively. The leverage of prices, on the one hand behave on macro-control of a certain marketing's consumable, impact region market structure and consume tide, on the other hand behave on performance of pull in the consumer market and balance, to some extent to stimulate the purchase desire of consumers to contribute to the peak stage of consumption and consumption low. That is, when we need a new product pricing, it is necessary to take into account the production costs of products, but also a comprehensive market factors, well used the pricing leverage, and create a positive consumer environment to promote consumption and stimulate consumption, develop the potential consumer base, and take to enhance sales, increase market share, so as to achieve the purpose of maximizing profits.Firstly, the article is on base of theory, which analysis pricing strategy target, process, gist and impact factor. The second is on base of case study, which take a big elevator company as an example to analysis the pricing strategy and issue fixing.In the second part, article index the company first, then introduce the competitors, then tell the main products and the pricing method. According to the above, the article point out the issue of its pricing strategy. At last, the article indicates the pricing management and distributor management.