Determinants Analysis Of The Life Insurance Demand In China

The Life Insurance Industry of China begins back in 1982. In 1988, the establishment of Shenzhen Ping-An Insurance Company has set a milestone for the Chinese life insurance industry Competition in official form. In 1992, AIG Company sets up branches, marking the official opening China's life insurance business. The Chinese life insurance industry made very prideful achievements. The marketing business exposes a lot of problems. The Chinese life insurance needs to rationalize the relationship among factors, to ensure the normal development of high speed.The paper try to structure the Interpretive structural modeling (ISM) on the factors affecting demand for China Life Insurance building, and lists the ISM method required to build models of six steps. The article based on Chinese national conditions, using the literature search methods, combined with expert consultation, brainstorming, surveys and other methods, found impact on the development of China's life insurance needs of the 18 factors, and outlines 18 factors detailed characteristics. According to experts, the opinions given, to determine the relationship between 18 factors, followed by Chinese life insurance needs using ISM method factors of 18 modeling, try to straighten out the relationship between factors.After the model completed,the use of various functions to achieve ISM method of UCINET software for in-depth analysis of the model. Application UCINET accessibility features, analysis and testing the effectiveness of life insurance demand factors; central application software analysis, analysis of the centrality of various factors; the use of software in a small group analysis, the model is divided into subgroups, and into subgroups after factor analysis of the internal core. Combination of factors affecting the center and small groups within the core factors, China's life insurance needs analysis of key factors influencing factors, to determine the key factors affecting China's life insurance needs. Finally, the data provided by Company A, factors affecting the demand for life insurance empirical analysis. Use the data analysis to verify the resulting effectiveness of the key influencing factors, and key factors for the corresponding countermeasures and suggestions.